Wonderkind NEXT provides two levels of reporting: an aggregate Reports page for cross-campaign analysis, and a Campaign detail view for deep-diving into a single campaign.
Reports page
Click Reports in the left sidebar.
Filters
Before reviewing data, apply your filters:
Campaigns: Select one or more specific campaigns, or "All"
Date range: Preset options (Last 7 days, Last 30 days, Last 90 days) or custom range
Platform: Meta, Google, or all platforms
Status: Active, Completed, All
Tip: Save frequently used filter combinations as named views using the Save view button.
Overview cards
The overview cards summarize the selected scope:
Card | Definition |
Total spend | Sum of all ad spend in the period |
Impressions | Total ad views |
Clicks | Total link clicks |
Applications | Conversions tracked as job applications |
Leads | Lead form submissions (Meta Leads campaigns) |
CTR | Click-through rate: Clicks ÷ Impressions × 100 |
CPC | Cost per click: Spend ÷ Clicks |
ROAS | Return on ad spend (if conversion values are configured) |
Channel performance chart
A bar chart showing the top or bottom campaigns by:
Spend: Which campaigns are consuming the most budget
CTR: Which campaigns are generating the most engagement
Toggle between Top and Bottom performers using the chart controls.
Campaign breakdown table
Below the charts, a detailed table shows each campaign's metrics side-by-side. Columns are sortable. Export to CSV using the Export button.
Campaign detail report
Click any campaign name in the Reports page or Campaigns list to open the campaign detail.
Performance tab
Real-time metrics pulled from the platform:
Spend, impressions, clicks, reach, CTR, CPC
Applications or leads (depending on campaign objective)
Spend vs. budget gauge
Placements tab
Breaks down performance by ad placement:
Facebook Feed
Instagram Feed
Instagram Stories
Audience Network
Google Display placements
Creative Performance tab
Shows which ad variations (image + copy combinations) are performing best. Use this to:
Identify winning creatives and invest more budget
Pause underperforming ad variations
Lead Submissions tab (Leads campaigns only)
A list of all lead form submissions with:
Submission date and time
Candidate contact details
Answers to screening questions
Exporting data
From any report view, click Export → CSV to download the data for offline analysis or sharing.
Related articles
Dashboard Overview
Understanding Key Metrics
UTM Tracking & Attribution