Wonderkind NEXT provides two levels of reporting: an aggregate Reports page for cross-campaign analysis, and a Campaign detail view for deep-diving into a single campaign.
Reports page
Click Reports in the left sidebar.
Filters
Before reviewing data, you can apply your filters:
Company: Filter by a specific company to view performance for that account only, without scrolling through all campaigns.
Campaigns: Select one or more specific campaigns, or "All"
Date range: Preset options (Last 7 days, Last 30 days, Last 90 days) or custom range
Platform: Meta, Google, or all platforms
Status: Active, Completed, All
Tip: Save frequently used filter combinations as named views using the Save view button.
Overview cards
The overview cards summarize the selected scope. All amounts are displayed in the currency configured for your account.
Card | Definition |
Total spend | Sum of all ad spend in the period |
Impressions | Total ad views |
Clicks | Total link clicks |
Applications | Conversions tracked as job applications |
Leads | Lead form submissions (Meta Leads campaigns) |
CTR | Click-through rate: Clicks ÷ Impressions × 100 |
CPC | Cost per click: Spend ÷ Clicks |
ROAS | Return on ad spend (if conversion values are configured) |
Channel performance chart
A bar chart showing the top or bottom campaigns by:
Spend: Which campaigns are consuming the most budget
CTR: Which campaigns are generating the most engagement
Toggle between Top and Bottom performers using the chart controls.
Campaign breakdown table
Below the charts, a detailed table shows each campaign's metrics side-by-side. Columns are sortable.
Exporting to CSV
Click the Export button above the campaign breakdown table to download your performance data as a CSV file. The export includes a full per-channel breakdown with the following columns:
Budget and spend
Impressions and clicks
Leads and applications
CTR and CPC
Any additional metrics visible in the current table view
The exported file reflects whatever filters and date range are currently applied, so set your scope before exporting.
Campaign detail report
Click any campaign name in the Reports page or Campaigns list to open the campaign detail.
Performance tab
Real-time metrics pulled from the platform:
Spend, impressions, clicks, reach, CTR, CPC
Applications or leads (depending on campaign objective)
Spend vs. budget gauge