A Campaign in Wonderkind NEXT represents a job advertising campaign deployed to one or more ad platforms. Each campaign targets a set of jobs, uses creative assets, and runs according to a defined budget and schedule.
Campaign statuses
Status | Meaning |
Draft | Created but not yet deployed |
Pending Approval | Campaign was queued by an automation rule and is waiting for a reviewer to approve before it goes live |
Active | Live and delivering ads on the selected platform |
Paused | Temporarily stopped; can be resumed without re-publishing |
Completed | End date reached; campaign has stopped naturally |
Archived | Manually archived; hidden from default views but data is retained |
Expired | Budget fully depleted or platform-side expiry triggered |
Campaign types
Clicks: Drives traffic to an external job detail page. Available on Meta and Google Display.
Leads: Collects applicant data via a native Meta Lead Form, keeping candidates inside the Facebook/Instagram app. Available on Meta only.
Campaign list
Click Campaigns in the left sidebar to see all campaigns for the current Account. The list is searchable and supports filtering by status, platform, and date range.
Columns visible by default:
Campaign name
Platform
Status
Budget
Start / End date
Spend (to date)
Impressions
Clicks
Use the column visibility toggle (top-right of the table) to add or remove columns.
Campaign detail page
Click any campaign name to open its detail page. The detail page has tabs:
Overview: Key metrics, campaign settings summary, linked jobs
Performance: Real-time stats: spend, impressions, clicks, reach, CTR, applications, leads
Audiences: Targeting parameters and estimated audience size
Placements: Breakdown by placement (Facebook Feed, Instagram Stories, etc.)
Creative Performance: Which ad variations (images + copy combinations) are performing
Lead Submissions: Form responses (only for Lead campaigns)
Related articles
Creating a Campaign
Publishing & Deploying Campaigns
Campaign Review & Approval Workflow