UTM parameters let you track where your website traffic and job applications originate. When configured in Wonderkind NEXT, they are automatically appended to every campaign URL so your web analytics tool (Google Analytics, Matomo, etc.) can attribute traffic correctly.

UTM parameters are tags added to the end of a URL:

Go to Settings → UTM. See UTM Settings Configuration for the full setup guide.

In the UTM settings page, you can use dynamic variables in your parameter values. These are replaced with real data automatically when a campaign URL is built.

Click the copy icon next to any variable on the UTM settings page to copy it, then paste it into the relevant parameter value field.

Once configured, Wonderkind appends the UTM parameters to every job application URL at the time of campaign deployment. This happens automatically in the background, you don't need to add UTMs to individual campaigns.

Note: Keep your application URLs free of existing UTM parameters. If a URL already contains UTMs, the Wonderkind parameters will be appended alongside them, which can cause duplicate tracking values in your analytics tool.

After launching a campaign, click through to your application URL and check that the expected UTM parameters appear in the address bar. In Google Analytics, confirm traffic appears under Acquisition → Source/Medium.