Wonderkind NEXT uses a three-level hierarchy to support enterprise clients with multiple brands, markets, or business units. This article explains each level in depth.
The three levels
The hierarchy runs: Organization → Master Account → Account (which contains Users, Campaigns, Jobs, and Assets).
Organization
The root-level container representing a company or agency.
Managed by a Wonderkind super admin and your designated Organization Admins
Controls global settings: branding, feature flags, organization-wide members
All Master Accounts and their child Accounts are visible to Organization Admins
Billing is managed per Master Account, not at the Organization level
Settings: name, slug, logo, primary color, description
Master Account
A billing and grouping entity inside an Organization.
Typical use:
One Master Account per country (Acme Netherlands, Acme Germany)
One Master Account per brand (Brand A, Brand B)
One Master Account per client (Agency model)
What Master Accounts control:
Credit allocation across their child Accounts
Integration credentials shared by child Accounts (optional)
Master Account-level admin users who can manage all child Accounts
Billing ledger and transaction history
Account
The operational workspace where day-to-day work happens.
What lives in an Account:
Campaigns
Jobs inventory
Assets
Automation rules
Connected ad platforms (Meta, Google)
Team members
Reports
Every user works within a specific Account context. When you log in, you are taken to the last Account you accessed. Use the breadcrumb to switch Accounts.
Context switching
The breadcrumb at the top of every page shows your current context:
Organization Name > Master Account Name > Account Name
Click Organization Name to manage org-level settings (super admins / org admins only)
Click Master Account Name to see and manage all Accounts under it
Click Account Name to open Account settings
Data isolation
Each Account's data is fully isolated:
Jobs, campaigns, and assets in Account A are not visible in Account B
Users must be explicitly added to each Account
Reports and analytics are scoped to the current Account
The only exception: Organization Admins and Master Account Admins can see data across all Accounts they manage.
Related articles
Managing Organizations
Master Accounts & Billing
Managing Accounts
User Roles & Permissions