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Campaign Image Requirements

Campaign Image Requirements

Campaign Images (Meta / Google)

Meta

Google

Min dimensions

960×960 px (square)
600×960 px (rectangle)

600×600 px

Recommended

1200×1920 px (portrait) or 1920×1920 px (square)

1200×1200 px

Max file size

20 MB

20 MB

Formats

JPG, PNG

JPG, PNG

Renditions generated:

  • Meta: 1:1 (1080×1080), 1.91:1 (1200×628), 9:16 (1080×1920)

  • Google: 1.91:1 (1200×628), 1:1 (1200×1200)

Logos (Google only)

  • Format: JPG or PNG only

  • Shape: Exactly 1:1 square (any deviation is rejected)

  • Min size: 128×128 px

  • Recommended: 1200×1200 px

  • Max file size: 5.12 MB

Why 960 px is the minimum height for Meta

The 9:16 Stories format drives the minimum. When NEXT upscales your image to fit the 1080×1920 Stories rendition, any image shorter than 960 px requires more than 2× upscaling which causes it to be rejected.

Upscaling rules:

  • Up to 1.5× upscale → valid

  • 1.5×–2× upscale → warning (quality loss expected)

  • Over 2× upscale → invalid (rejected)

Size

Reason

800×800 px

9:16: 1920/800 = 2.4×

1080×1080 px

9:16: 1920/1080 = 1.78× → actually not rejected (warning only)

1200×628 px

9:16: 1920/628 = 3.06×

1200×800 px

9:16: 1920/800 = 2.4×

600×600 px

9:16: 1920/600 = 3.2×

1920×1080 px

9:16: 1920/1080 = 1.78× → actually not rejected (warning only)

Any image shorter than 960 px gets rejected. The Stories (9:16) format is the constraint that catches most common landscape and square sizes.

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