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Campaign Deployment Errors

When a campaign fails to deploy, Wonderkind records the error returned by the ad platform. This article explains the most common deployment failures and how to resolve them.

Finding deployment errors

  1. Open the campaign that failed to deploy.

  2. Check the status badge. It will show Draft or Error if deployment failed.

  3. Click ⋯, Deployment history to see the full error log.

Meta-specific errors

"Ad account not found or not accessible"

Cause: The Meta ad account linked to this Wonderkind Account is no longer accessible. This happens after a token expiry, permission revocation, or if the ad account was disabled in Meta Business Manager.

Fix:

  1. Go to Account Settings, Integrations.

  2. Reconnect Meta by clicking Connect and completing the OAuth flow.

  3. Retry the campaign deployment.

"Unsupported image format or dimensions"

Cause: The creative asset does not meet Meta's requirements.

Fix:

  1. Open the asset in Asset Studio.

  2. Check the Renditions tab. If a Meta rendition shows Error, click Retry.

  3. If the original image is too small (less than 1200 × 628 px), upload a higher resolution version.

  4. Redeploy the campaign once the rendition shows Ready.

"Ad copy rejected by Meta policy"

Cause: Meta's automated policy review rejected one or more ad headlines or descriptions. Common triggers:

  • References to personal attributes (race, religion, political affiliation, health conditions)

  • Misleading claims or superlatives without substantiation ("the best job ever")

  • Too much text in the image (>20% coverage)

Fix:

  1. Review the rejected ad copy in the campaign.

  2. Edit the flagged headline or description to remove policy-violating language.

  3. If an image was flagged for text overlay, open the asset in Asset Studio, go to the Studio tab and adjust the crop to reduce visible text, or upload a version of the image with less text.

  4. Redeploy.

"Daily budget too low"

Cause: Meta requires a minimum daily budget (varies by currency, typically €1–€5).

Fix:

  1. Edit the campaign.

  2. Increase the daily budget above the minimum.

  3. Redeploy.

Google Ads-specific errors

"Customer ID not authorized"

Cause: The Google account used to authorize access no longer has permission to manage the Customer ID.

Fix:

  1. Go to Account Settings, Integrations.

  2. Reconnect Google Ads.

  3. Retry the deployment.

"Asset rejected: image too small"

Cause: Google Display requires minimum dimensions for each format.

Fix:

  1. Open the asset in Asset Studio.

  2. Go to Renditions and retry any Google renditions showing Error.

  3. If the original image is too small, upload a larger version.

  4. Redeploy.

General deployment issues

Campaign deploys but shows no impressions

Cause: The campaign is in Learning phase (Meta) or pending platform review. Most new campaigns take 24–48 hours to exit this phase.

What to do: Wait 24 hours. If still no delivery, check the campaign in Meta Ads Manager directly for any account-level flags or spend limits.

Campaign shows "Pending" status indefinitely

Cause: A deployment request is still in progress, or a confirmation was not received.

Fix:

  1. Wait 15 minutes.

  2. If still Pending, click ⋯, Retry deployment.

  3. If the retry also stays Pending, contact Wonderkind support.

Related articles

  • Publishing & Deploying Campaigns

  • Connecting Meta (Facebook & Instagram)

  • Connecting Google Ads

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