Campaigns in Wonderkind NEXT require two creative inputs: ad copy (headlines and descriptions) and images. Both are pre-generated by AI from your job data and are ready to review and edit in the Campaign Wizard.
Ad copy (Refine step)
In the Refine step of the Campaign Wizard, headlines and descriptions are already filled in based on your job's title, location, company, and description. You don't need to write them from scratch.
What you can do:
Click any headline or description field to edit it directly.
Use the platform tabs (Meta / Google Display) to switch between the copy for each platform.
Click the Regenerate button (dashed border) to open the column picker, choose which job fields to emphasize (title, company, location, salary, benefits, etc.) and Wonderkind regenerates all copy variations.
The right column shows a live ad preview that updates as you edit.
Character limits to keep in mind:
Platform | Field | Limit |
Meta | Headline | 40 characters |
Meta | Description | 125 characters |
Google Display | Headline | 30 characters |
Google Display | Description | 90 characters |
Tips for editing copy:
Lead headlines with the job title or a clear benefit
Keep descriptions to 1–2 key points, ads are skimmed, not read
Check that AI-generated copy is factually accurate before publishing
Adjust tone to match your employer brand voice
Images (Creative step)
In the Creative step, images are sourced in one of three ways:
AI Generate: Click this card to have Wonderkind automatically create images based on your job data. The system handles the generation in the background; you review the results and select the ones you want to use.
Upload: Upload a new image file from your device. Supported formats: PNG, JPG, WebP, GIF.
Library: Browse and select from images already in your Asset Library.
You can select up to 3 images per campaign. Selected images show a number badge.
Image guidelines (Meta policy):
Keep text overlay to less than 20% of the image
Use clear, high-contrast visuals, they render across many screen sizes
Avoid watermarks or platform logos
Google Display logo
If your campaign includes Google Display, a separate logo section appears below the image grid. Select or upload a logo, it is required for Google Display ads.
Editing an asset's crop before launch
If an image isn't framed the way you want for a specific platform format:
Go to Assets in the sidebar and open the image in Asset Studio.
Go to the Studio tab.
Use the crop tool to adjust framing, then click Save.
New renditions are generated automatically in the background.
Related articles
Asset Library Overview
Asset Studio & Renditions
AI Image Generation