Overview

The Campaign Wizard in NEXT guides you through a step-by-step setup before launching your recruitment campaign across Meta (Facebook & Instagram), Google Display, and more. The flow adapts based on your objective and the platforms you choose.

Before You Start

Make sure you have:

A Meta Ad Account or Google Ads account connected (see Account Setup)
At least one job in your inventory, a job URL ready to paste, or job details to enter manually

Opening the Campaign Wizard

There are several ways to open the wizard:

Click Campaigns in the left sidebar, then click Create Campaign in the top-right corner.
Use the New Campaign button in the sidebar directly.
From the Dashboard, click a Promote or Create Campaign shortcut on a job card.
From your Jobs inventory, open a job and select Create Campaign, the wizard will open with that job pre-selected.

Step 1: Source

The Source step collects the core inputs for your campaign through a conversational flow. You'll set your objective, choose a job, select platforms, and pick a package.

Objective

If your account has Meta Lead Ads enabled, you'll choose between:

Clicks: Drive candidates to your careers page or ATS.
Leads: Collect applications via a native form inside Facebook/Instagram. Selecting this locks the platform to Meta only.

If Lead Ads is not enabled, the wizard moves straight to job selection.

Job Selection

Choose how to add the job you want to promote. There are four options:

Browse My Jobs

Use this when the job is already in your NEXT inventory.

Select Browse my jobs. A search bar appears with your most recent jobs.
Type a job title, company name, or location to filter. Click a job to select it.
If you don't see it, click See all jobs to open the full Job Picker where you can filter by location, source, and date range, and browse paginated results.

Note: Only active jobs are shown. This option is disabled if your inventory is empty.

Paste a Job URL

Use this when you have a direct link to a job posting. NEXT will visit the page and extract the job details automatically.

Select Paste a job URL and paste or type the URL (must start with http:// or https://).
Click Go. NEXT detects the page type and extracts the job details.
A preview of the extracted job appears. Click any field to edit it inline.
Click Looks Good to confirm, or Try Different to enter a new URL.

Note: XML feed URLs are not supported here. If extraction fails, try linking directly to the specific job posting rather than a search results page. Required fields to proceed: Title, Company, and Location.

Manual Entry

Use this when you don't have a URL or an existing inventory listing — for example, a new or internal vacancy.

The wizard walks you through a short step-by-step form:

Job title (required)
Company (optional or click Skip)
Location (optional or click Skip)
Description (optional or click Skip; use Shift + Enter for line breaks)
Source URL (optional or click Skip)
Country & Language (required NEXT suggests defaults based on the description)
Confirmation review a summary, edit any field via the pencil icon, then click Create Job.

Once created, the job is saved to your inventory and can be reused for future campaigns.

CSV / Excel Import

Use this to upload multiple jobs at once from a spreadsheet. After import, you select which job to promote in this campaign.

Select CSV / Excel and click Download CSV template if you need the correct format.
Drag and drop your file onto the upload area, or click to browse.
Click Analyze File. NEXT validates each row and shows a preview with Valid / Warning / Error status per row.
Click Open Full Preview to review all rows and field mapping in detail.
Click Import Valid Jobs. Rows with errors are skipped.
If you imported multiple jobs, you'll be prompted to select which one to promote.

Required CSV columns: title, external_id, source_url, company, location
Recommended optional columns: description, country, language, city, job_type, salary_min, salary_max, salary_currency, logo, image1–image5
Maximum file size: 10 MB. Only .csv files are accepted.

Platform

Select where your ads will run:

Meta (Facebook & Instagram)
Google Display
LinkedIn, TikTok, Snapchat coming soon

Selecting the Leads objective limits you to Meta only.

Package

Choose a pre-built package (fixed budget + duration) or enter a custom budget and number of days. For multi-platform campaigns, a slider lets you allocate budget across platforms with a real-time breakdown.

Click Continue to move to the next step.

Step 2: Creative

Select the images that will appear in your ads.

AI Generate: The system creates images automatically from your job data. Review the results and select the ones you want.
Upload: Upload a new file from your device.
Library: Browse your existing Asset Library.

Select up to 3 images. Each selected image shows a number badge indicating selection order.

Google Display only: A separate logo gallery appears below the image grid. A logo is required for Google Display ads, select one from your library or upload a new file.

Click Continue when you've made your selection.

Step 3: Refine

Review and edit the AI-generated ad copy and job details.

Headlines and descriptions are pre-filled based on your job data. Click any field to edit it directly.
Use the platform tabs (Meta / Google Display) to switch between copy variants.
Click Regenerate to open the column picker select which job fields to emphasize (title, company, location, salary, benefits, etc.) and generate new copy.
The right column shows a live ad preview that updates as you edit.
Use the Shuffle button to see how different creative combinations look together.

Click Continue when you're happy with the copy.

Step 4: Lead Form (Leads objective only)

Configure the lead capture form that candidates fill in inside Meta.

Form creation mode:

AI-Powered (recommended): Questions are generated automatically from your job description.
Manual: Build the form from scratch using default fields.
Import from Apply URL: The system extracts questions from your existing application page.

Configuration options:

Enable or disable individual questions (name, email, phone, custom)
Edit question text
Set privacy policy URL
Customise the confirmation screen headline, description, and CTA

Preview the form on a phone mockup before moving on.

Step 5: Review & Launch

A full summary of your campaign is shown before you go live.

Campaign facts: Job title, location, duration, and budget. Click the pencil icon next to duration or budget to make a last-minute adjustment.
Ad previews: Switch between Meta and Google Display tabs to see how your ads will look. Select headline and description variants to compare combinations.
Budget split: For multi-platform campaigns, adjust the allocation slider per platform.

Launch options:

Activate Now: Deploys the campaign to the selected ad platforms immediately. The campaign appears in your Campaigns list with status Active.
Save Draft: Saves the campaign without deploying. You can return and launch it later.
Schedule (coming soon): Choose a future launch date.

Click the primary button to confirm your selected action.

Monitoring Your Campaign

Click the campaign name in your Campaigns list to open its detail page. The Performance tab shows real-time spend, impressions, clicks, and applications.